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Social media marketing is the process of creating content and engaging with users on social media platforms in order to increase brand awareness, generate leads, and drive website traffic. It involves creating and sharing content on social media networks in order to achieve marketing and branding goals.
Social media optimization (SMO) is the process of optimizing content and accounts on social media platforms in order to increase visibility and engagement. It involves creating content that is shareable and engaging, as well as optimizing accounts on social media platforms to ensure that they are properly set up and optimized for maximum visibility.
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